1.21.2005

a girl, a coke and a song

note:
song in the coke tv ad, w/ da gurl in red who has a case of colas in her bag :D
nde ako umiinom ng softdrinks pero i specially like dis song.
swabe lng pro may dating ;)





sana'y masabi sa awit kong ito
lahat ng ninanais nitong puso ko
sana saan man, patungo sa buhay
may pag-ibig, may pag-asa,
may saya at saysay
sana sa bawat sandali matikman pa
sarap ng pagsasama at simpleng ligaya
tara na,
sakyan lang
malay mo
andyan lang,
andyan lang
ang hinahanap mo.


8 comments:

red_door8 said...

sinong kumanta ng jingle?
i remember someone asked me. hehe
eh di ko pa napapanood ung bagong coke commercial
hehe

red_door8 said...

napanood ko na rin ung bagong coke commercial
anak daw yun ni eddie gil?
tama ba? hehe
or baka ibang gil.. lolz

Orange said...

Hi red_door! nah di yun anak ni eddie gil hehe... she lives somewhere here down south, churchmate of a friend :-)

red_door8 said...

hi orange. :)
at hindi talaga ako maniniwala na anak yun ni eddie gil.. lolz
akala lang siguro ng helper namin
lolz

firewomyn said...

elow!!! :) pasingit sa kwentuhan ha. sabi nung frend ko na frend ng caster ni coke gurl (grabe s konek d b?! hehe), choir member daw sha.

pero d real puzzle for me is pano nya nabitbit ang 8 coke bottles in her bag and still manage to sing like dat?! :D

red_door8 said...

hmmmm... pwedeng empty bottles yun.. hahahaha

An said...

At paanong hindi natapon ang mga soft drinks sa bag niya eh di ba wala nang tansan ang mga iyon? hehehe... basta ang galing nyang magbitbit! hehehe..

red_door8 said...

nga pala..

got this from an e-mail:

"A commercial to soothe frayed nerves McCann Erickson's local adaptation of a United Kingdom Coca-Cola television commercial hit our screens when we needed it. Call it incredibly good timing. We were still reeling from the enormous shock of our own typhoon tragedies and the Asian tsunami wreaking havoc that we had never witnessed or even heard of in our whole lifetime. It was as though we were bracing ourselves for something even more catastrophic.

It's a commercial filled with hope and a person's love for everyone around. There is not a single mention of Coca-Cola in the jingle, a tack that nicely allows a sincere focus on love. The visuals, of course, show the manifestation of this love via this young woman happily walking along the streets of Binondo, handing a bottle of Coca-Cola to particular people as she saunters by.

Director Thierry Notz does a continuing shot, from beginning to end, sans cuts. This is a rarity in TV commercials and needs rehearsals galore. Obviously, this makes for a smoother flow as the female talent also gracefully walks almost nonstop. This required meticulous blocking. Difficult but the technique delivers great fluidity of motion. You're almost
enticed to sing yourself!

Thierry revealed that both the 60-seconder and the 30-seconder were shot in Binondo, Mannola covering two whole blocks. Clearly, the message conveyed is that Coca-Cola brings happiness to just about every man on the street, young and old, loners and couples, the affluent and the working force, our very own people and those from other lands. And the crowded ever-busy streets of Binondo would realistically provide all sorts of people. Nothing banal thereabouts. The shops were real Binondo shops; and some of the workers in them were their genuine shopkeepers. The talents were selected, according to Thierry, because of the distinctive character projected in their faces.

McCann Erickson creative director Peter Acuña recounted the tremendous care employed in the actual adaptation to localize and to embrace the nuances of the market, while consistently capturing Coca-Cola's super brand personality. Coca-Cola portfolio director Katherine Benitez Martinez pointed out the relevance of youth volunteerism which was strongly displayed during our own recent provincial tragedies. This bayanihan spirit was enlivened all the more in the commercial.

Per Katherine, "It is to reestablish the connection with the Filipino youth." Thematic commercials have a way of touching their targeted audience. Call it a more lasting and even deeper impression. The past Coca-Cola commercials projected bigness alright -- who can forget the "Beat Game" or the "Hottah-Hotta" promotional campaigns? But they were precisely that, promotional. This new commercial tends to touch the emotions of the youth, linger, and radiate. Separately, McCann senior vice-president and head of strategic planning Nandy Villar talked about emotional triggers. This commercial is replete with them.

The main female talent stole the show, and rightly so. It is not easy, pardon the understatement, to find a pretty face coupled with an ability to sing and move well from the beginning to the very end of the commercial. That was her very own singing; and the sound effects that are made to creep over and under are genuine noises of the busy place.

Every character endowed with a Coca-Cola proved to be at the center of some separate story "that can only be deduced as the camera pulls away." Very fast, you are pulled into the world of the streets. And Thierry expanded this even more as he stressed that "the commercial was designed to blend reality with the world created with the song."

I noticed the nice spontaneous-looking smiles accompanying the surprise generated by each gifting of Coca-Cola. Good timing here as rehearsed by Director Thierry. The commercial is meaningful specially during these times of woe. How easily a fellow human being can bring a message of caring and love even to strangers in our midst. Perhaps the volunteerism that Katherine talked about can begin with a heartfelt smile from each of us.

Credits. Client-company, Coca-Cola Export Corp. Edwin Domingo, division marketing director; Katherine Benitez Martinez, CSD portfolio director; Sharon Tanganco, brand manager; Alie de la Cruz, brand associate. Advertising agency, McCann Erickson. Creatives: Micky Domingo, vice-president and executive creative director; Peter Acuna, creative director; Rizzo Tangan, associate creative director & writer; Carlo Directo, associate creative director & art director. Account Management: Nandy Villar, senior vice-president; Mitch So, business unit director; Elyse Chan, account manager; Sharon Sarinas, account executive. Media, Universal McCann. Cookie Bartolome, Oliver Salazar, Marsha Espartero. Production house:
Provill. Thierry Notz, director; Butch Garcia, production design; Chona
Bustamante, Ana Agtarap, free-lance producer. Off line, Underground Logic.
Post production, Optima. Music, Hit Productions; Nikki Gil, main female
talent.